Who We Are
Max Gutsmiedl brings over 17 years of data-driven marketing experience to role of Vice President at IDM. With expertise in Marketing Analytics, Business Intelligence, Database Marketing, and Customer Data Integration, Max advises clients on effective and measurable strategies for customer acquisition, development, and retention.
Prior to joining IDM, Max served as Senior Vice President and General Manager for Strategic Accounts and Strategic Consulting for The Allant Group. His industry experience includes cable, media and television, high tech, travel, sports/entertainment and retail, having led large engagements across each vertical.
Max holds a Bachelor of Arts degree from St. Mary’s University of Minnesota and a MBA from Olivet Nazarene University.