Chad Slater



Chad Slater is an accomplished marketing advisory CEO with over 20 years of experience helping many leading B2C and B2B companies develop and execute successful integrated marketing programs.  His specialties include creative problem solving; partnership development; identifying and developing program opportunities; data strategy and data integration.  Over the past 20 years he has worked with many leading firms including Dell, Pitney Bowes, Lands’ End, OfficeMax, CDW, Google, Northern Tool and Equipment and Home Depot.


Prior to starting IDM, Chad was a founding partner of MeritDirect, a direct marketing consulting firm.  Before founding Merit, he spent several years at Direct Media (an Acxiom company), focused on developing prospect database solutions for catalog and retail clients.


Chad Slater has a BA in Anthropology from Hamline University.

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