What We Do
Putting intelligence into action
IDM’s experienced Account Team and Program Managers can assist with every stage of program execution, from detailed planning to measuring results.
- Data Presentation: For clients short on internal resources, our experts can function as an extension of your business. We know Unica, Alterian and SAS. We can help with selections from the database and building custom dashboards to display data.
- Campaign Support: We advise our clients on optimal timing, segmentation, and circulation strategy; managing a media plan; and making recommendations based on past performance.
- Result Analysis: Once results come in, we provide extensive back end analysis of raw data, from web tracking to match back reports and campaign results.
- Continuous Improvement: Through our long-term partnerships we are able to refine ongoing programs and apply learnings to optimize results.