Partnering in your business goals

IDM creates innovative, strategic data solutions to help companies achieve their customer acquisition, development, retention and sales goals. Unlike many others, IDM is both objective and data source agnostic, so that we can always put the client’s priorities first.


Extracting intelligence and marketing value

We start with the clients’ goals, and design a custom data strategy to meet them. We seek out and help create highly targeted data to meet our client’s objectives. When vital data is missing, we create the data points you need to reach your goals. As trusted, secure partners, we also leverage the vast amounts of internal transactional and behavioral data that our clients collect in the course of doing business. We relate and enhance that information with carefully selected external data, generating a wealth of business intelligence and marketing value. Our custom solutions help our client’s marketing, CRM, business intelligence, and sales programs meet and exceed expectations.


Four steps to measurably improved results

From identifying customers and prospects, to delivering final files to service providers, we handle and advise every aspect of data intelligence, including strategy, acquisition, analysis, and program execution. IDM’s unique solution development process can be broken down into four stages, each phase involving many separate steps. Click on the links to learn more about each aspect of what we do.


  1. Data Strategy 
  2. Data Management Platform
  3. Strategy and Planning
  4. Program Execution